INNOVATIVE ACCOUNTANCY COMPANY
Smarter Accounting and Automation
Run your business with crystal-clear numbers, real-time insights, and zero weekend bookkeeping marathons. Your new unfair advantage is here: expert accounts plus automation that actually works.
Transparent Pricing
WHAT WE DO
Our Full Accounting Services
Accounting Services
We handle accounting for UK businesses that need full compliance and proactive guidance.
Should you incorporate now? Take dividends or salary? Claim mileage or actual costs?
We handle it all: VAT returns, corporation tax, year-end accounts, and most valuably, proactive guidance.
We keep you ahead of deadlines and tax liabilities with monthly reviews, support all year round.
This package includes:
- VAT returns
- Corporation tax
- Year-end accounts
- Proactive guidance
You’ll get three transparent pricing packages based on your business size and needs.
Accounting for E-commerce
We provide full accounting services for online sellers across Shopify, Amazon, eBay, and various other platforms.
Selling across platforms means Amazon fees, Shopify charges, PayPal’s timing constraints, and international VAT. We sync your sales, fees, and payouts, making your accounting software the single source of truth for what you sold and what you spent.
You’ll get reports showing which products and platforms are worth scaling.
This package includes:
- Multi-channel bookkeeping
- Reconciliation
- Tracing International VAT
- E-commerce expertise
You’ll get three transparent pricing packages based on your order volume.
Bookkeeping Services
We do professional bookkeeping for businesses that handle their own tax and compliance work.
The difference between “I think we’re profitable” and “I know where we stand” is clean bookkeeping. We record every transaction, reconcile monthly, and categorize properly. So when you decide whether to hire, expand, or invest, your numbers are accurate and current. So when you need answers about what you can afford, they’re already there.
This package includes:
- Daily recording
- Reconciliation
- Expense categorization
- Invoice tracking
- Receipt management
You’ll get three transparent pricing packages based on your transaction volume.
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Resource Bundle
Download the Financial Clarity Starter Bundle.
Get the numbers behind your business humming in perfect harmony.
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map out profit, cash flow, and balance sheet in one clean, connected view. - Cash Flow Calculator
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WHO WE HELP
UK Businesses That Want Clarity on Their Numbers
UK Business Owners
Whether you’re a sole trader, startup, or established business running traditional operations, you need full accounting. With Zazentax, you’ll get VAT, compliance-aligned tax planning support, year-end accounts, plus monthly guidance on what your numbers actually mean.
E-commerce Sellers
You’re juggling multi-platforms with Shopify, Amazon, and eBay in the mix. You’re also dealing with complex fees and international VAT. With Zazentax, you get accountants who understand e-commerce and help you interpret what your numbers are actually telling you.
Finance Teams
You have your own accountant or finance team, but still need reliable, UK-based bookkeeping. With Zazentax, you’ll get daily transaction recording, monthly reconciliation, and clean books without paying for the full service package.
BENEFITS
What our clients value most
Save Money
We find money you didn’t know you were losing. Proper bookkeeping reveals gaps like vendor errors, duplicate charges, and misclassified expenses. We’ve saved clients thousands by simply paying attention.
Pay Less
Correct records equal lower tax bills. When financial statements are classified correctly, you pay what you actually owe, not a penny more. Proper categorisation matters.
Act Fast
Ready for opportunities, not just obligations like investor meetings, bank applications, and expansion decisions? When your books are current and accurate, opportunities don’t have to wait.
Get Answers
We provide you with communication you can count on. We respond within 24 hours, check in monthly, and explain things clearly. This isn’t marketing; it’s how we actually operate.
Stay Accurate
Never behind, always prepared. Current books mean confident decisions. Whether HMRC asks questions or you’re evaluating a big purchase, we make sure the answers are already there.
WHY CHOOSE US
From day one to tax day (and every day in between) we’ve got your back
Collaborative Accountants
We Find Problems Before They Cost You
One client was losing £105k annually to vendor commission errors. Nobody had caught it for three years. Another was overpaying taxes because expenses sat in the wrong categories. Using expert accountants and proper accounting software is the baseline; what matters is forensic attention to your books. When we reconcile your accounts monthly, we’re actively looking for what doesn’t add up.
Built on Research, Not Assumptions
We analysed 8,400+ conversations where UK businesses complained about their accountants. The pattern was clear: many left due to poor communication, not poor accounting. So we built our practice differently. We integrated monthly check-ins, 24-hour responses, and plain English explanations into our offerings. It’s easy to find qualified accountants and accounting software, but we focus on what actually matters to business owners: the communication.
Proactive Communication
Transparency & Progress Updates
Current Books Mean Confident Decisions
When a client needed investor forecasts, we had them ready within days, not weeks. When HMRC inquired about another client’s returns, everything was already accurate and documented. Current bookkeeping isn’t about compliance deadlines; it’s about being ready when opportunities or obligations arrive. You make better decisions when your numbers are current, not three months stale.
PRICING
Fair and transparent pricing
In a world of “starting from” and “let’s discuss”, we simply show you the truth. Every tier, every threshold, laid out in plain view because clarity is the first step toward trust.
Starter
Great for non-E-commerce businesses that earn less than £50,000 in monthly revenue.
£ 195/m
- Bookkeeping, recording sales, fees, refunds
- Clear, easy-to-read summaries
- Preparation and filing of VAT returns
- Reconciling bank and card statements
- Monthly Consultation with Qualified Accountant
- Xero Accounting Software
Growing
Great for non-E-commerce businesses that earn between £50,000 and £85,000 in revenue.
£ 450/m
- Daily Bookkeeping, recording sales, fees, refunds
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accounts
- Weekly Consultation with Qualified Accountant
- Xero Accounting Software
Established
Great for non-E-commerce businesses that earn above £85,000 in monthly revenue
£ 650/m
- Daily Bookkeeping, recording sales, fees, refunds
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accounts
- Weekly Consultation with Qualified Accountant
- Xero Accounting Software
- Custom Dashboards – profitability reports and segmentation
- Confirmation Statement (CS01)
- Full preparation and submission of the director’s personal tax return (SA100)
- Fast-track responses, audit packs prepared for investors or HMRC on request.
Starter E-commerce
Early-stage e-commerce businesses (up to 500 orders/month per shop) that need VAT filings, reconciliations, and monthly reporting.
£ 395/m
- Bookkeeping, recording sales, fees, refunds for one channels and one processor
- Clear, easy-to-read summaries
- Preparation and filing of VAT returns
- Reconciling bank and card statements
- Monthly Consultation with Qualified Accountant
- Xero Accounting Software
Growing E-commerce
Fast Growing e-commerce business with more than 1,000 order per month, that need VAT fillings, reconciliations and monthly reporting
£ 520/m
- Bank feeds + payout reconciliation across multiple PSPs
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accountsL
- Weekly Consultation with Qualified Accountant
- Xero Accounting Software
- Full transaction capture across all major sales platforms, recording of sales, refunds, fees, payouts, and supplier invoices
Established E-commerce
Fast Growing e-commerce business with more than 10,000 order per month, that need VAT fillings, reconciliations and monthly reporting
£ 690/m
- Daily Bookkeeping, recording sales, fees, refunds
- Matching bank and card statements
- Preparation and filing of VAT returns
- Income, expenses, VAT, and profit
- Full preparation and filing of company accounts
- Weekly Consultation with Qualified Accountant
- Ongoing review sessions to tackle financial performance and scaling needs.
- Fast-track responses, audit packs prepared for investors or HMRC on request.
- Xero Accounting Software
- Custom Dashboards – profitability reports and segmentation
- Confirmation Statement (CS01)
- Full preparation and submission of the director’s personal tax return (SA100
TESTIMONIALS
Wall of Love
“I was looking for someone who understands eCommerce, not just a general accountant”
“Gerda is fantastic and always made time to answer my questions. I couldn’t recommend her enough”
“Gerda is an absolute pleasure to work with – professional, reliable, and always ahead of deadlines.”
FAQs
Answers for Business Owners and E-commerce Sellers Ready to Simplify Their Finances
As a proper Accountancy Firm we make it getting started simple — book a free consultation, tell us about your business, and we’ll match you with a dedicated accountant who sets up your books, integrations, and monthly reports within days.
Yes. We support both — from Shopify and Amazon sellers to local service businesses. Our systems adapt to your needs, automating reconciliations, VAT, and real-time profit tracking.
All plans include bookkeeping, VAT returns, management reports, and dedicated accountant support. You can add payroll, forecasting, or e-commerce integrations like Xero + Shopify anytime.
Most clients are fully set up within 5 business days. We handle onboarding, data import, and platform integrations, ensuring zero downtime for your operations.
We offer transparent, fixed monthly pricing with no hidden fees. If your business has specific needs — like multi-currency e-commerce — we’ll tailor a quote to match your exact setup.
Absolutely. We manage the full handover — contacting your previous accountant, transferring data, and ensuring continuity, so you can switch stress-free in less than a week.
RESOURCES
Fresh takes on business and accounting.
Automation anxiety was real but misplaced; technology enhances rather than eliminates the accountant-client relationship.
Trust and communication drive 63% of hiring decisions, though only 23% mention them initially. Based on 8,400+ genuine conversations from UK small business owners on Reddit, X/Twitter, and Facebook, January 2024 – October 2025.
Based on Zazen Tax research across forums (Reddit, Glassdoor, Fishbowl), review sites (Trustpilot, Google), and industry discussions, here's a comprehensive analysis of the top complaints about accounting services companies.
CONTACT
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